Creator Brief
Make people want the cup first, then quickly understand why this 20 oz / 24 oz iced coffee cup is different from a regular iced coffee cup.
What we are looking for
The cup should naturally appear in a daily coffee routine, commute, iced coffee moment, workday, errand run, school drop-off, or on-the-go lifestyle. Please keep your own style and choose the product reasons that fit your content best.
Open with the cup looking clean, polished, and desirable. The first thought should be: this is pretty enough to carry every day. Show the cup clearly in good light before explaining any feature.
Compared with a normal iced coffee cup, KISSKIND has a real handle. Show fingers through the handle, or one hand holding the cup while the handle is clearly visible.
Show the lid closed and the cup going into a bag. This should feel natural, not like a lab test. The reason is simple: less worry when carrying iced coffee outside.
Show iced coffee, milk, cream, or a sip moment. Mention ceramic-lined only once, naturally. Keep it about clean coffee taste and daily enjoyment.
Small details to sprinkle in
Must be clear
Collaboration Snapshot
For this collaboration, we are looking for one lifestyle-style Reel featuring the KISSKIND iced coffee cup.
Reference Reels
Work With Us
If you would like to collaborate with us or share this brief with your manager, please contact creators@kisskind.email.
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