Everyday anchor
Cream Latte
YELLOW-01
A warm cream anchor that reads clean from a distance and keeps the assortment connected to the iced-coffee ritual.
KISSKIND retail capsule · 2026 proposal
The iced coffee color wall.
Ten coordinated color stories designed to read as one shelf: five year-round anchors, three seasonal reasons to return, and two proposed Target-exclusive combinations.
10 retail colors
20 oz + 24 oz
2 proposed exclusives
150 ideas reviewed
Planogram story
Cream to cherry, with color play at the finish.
Select any color to inspect its product story. Two-tone swatches indicate the proposed lid-and-body split.
The 10-color edit
Built to scan.
Made to remember.
Every color has one clear job on the shelf. The names stay inside the iced-coffee world, giving shoppers an easy story to repeat: made for iced coffee, colored for real life.
Everyday anchor
Matcha
GREEN-18
A soft sage designed to feel calm, current and easy to place in an everyday kitchen-to-commute routine.
Everyday anchor
Powder Blue
BLUE-04
A milky blue that widens the palette without breaking its soft visual rhythm. Clean, giftable and easy to pair.
Everyday anchor
Strawberry Milk
PINK-06
A soft pink body with a deeper berry lid and handle. The two-tone treatment gives the core assortment a memorable gift color.
Everyday anchor
Lavender Latte
PURPLE-16
A pale lavender that completes the soft color family while staying quiet enough for year-round merchandising.
Spring / summer reset
Butter
YELLOW-07
A warm, optimistic yellow that lifts the full wall for spring and summer without requiring a new product story.
Holiday hero
Cherry Red
RED-02
A clear holiday signal and a natural endcap lead. Strong enough to stop the eye while remaining connected to the cafe-menu naming system.
Holiday partner
Forest
GREEN-28
A deep green that pairs with Cherry Red for holiday and gives the wall one grounded dark option without disrupting the overall palette.
Proposed Target exclusive
Matcha Berry
CONTRAST-08
A sage body with rose accents. The contrast is immediately legible on shelf and translates naturally into social-first color content.
Proposed Target exclusive
Cherries & Cream
CONTRAST-15
A cream body with cherry accents. It brings the hero holiday color into a lighter, highly ownable exclusive expression.
Beyond color
A clear product reason to exist.
Color earns the first look. Product utility earns the place in the shopper's routine. KISSKIND is built around iced coffee, not simply recolored drinkware.
Leakproof for real bags
A close-and-lock lid designed for the commute, the desk and the daily bag.
Hidden straw system
A clean silhouette that reveals the straw when the shopper wants it and protects it when they do not.
20 oz and 24 oz
Two deliberate capacities cover the compact daily ritual and the larger all-morning iced coffee.
A coordinated color system
Core, seasonal and exclusive roles make color a repeatable retail program rather than a one-time launch.
Next step
See the color in hand.
Request physical samples, the wholesale line sheet, proposed exclusive options and production timing for the 20 oz and 24 oz KISSKIND iced coffee cups.
